RCS, the world’s largest broadcast software company announced today that SPH Radio will add Aquira as their traffic system of choice. SPH Radio currently uses RCS products for music scheduling (GSelector) and playout (Zetta).
Aquira was designed to be more than a traffic system and is more aptly described as a full-business management software platform. With real-time access to sales and inventory data via Aquira2Go, the mobile component of Aquira, the system’s vast range of scheduling, billing and reporting options will be utilized by SPH Radio.
SPH Radio Head of Sales Kristy Kong drove the switch to Aquira: “We previously used Airwaves from RCS, but Aquira takes traffic to another level. It’s quite scalable and easy to use. The power of Aquira2Go will allow my team to work on their phone and tablets from anywhere. Account Executives will be able to access data remotely to build a proposal with real time access to the station inventory and then present the contract to the advertiser. Aquira and Aquira2GO will keep the team completely connected to the managers and traffic team back at the station. We’re excited by it”
President/CEO of RCS, Philippe Generali, commented on the upgrade: “SPH Radio has been a long-time customer and in fact KISS92 was our first client using the powerful Zetta/GSelector combination. The combination of Zetta, GSelector and now Aquira will give SPH Radio great flexibility and a firm foundation to move forward in radio inventory management.”
About SPH Radio
SPH Radio Pte Ltd manages and operates three radio stations, ONE FM 91.3, UFM 100.3 and Kiss92.
ONE FM 91.3 is an English music station playing REAL MUSIC targeting males above 30. The station’s playlist features the likes of Bon Jovi, Guns N’ Roses, Queen, Lenny Kravitz, Red Hot Chili Peppers, U2, Nirvana, Aerosmith, Led Zeppelin, AC/DC and more. Singapore’s fastest growing station, Kiss92, targets women and families, is Singapore’s No. 1 English music radio station based on share (%)*. With a listenership of 645,000*, Kiss92 provides in-depth women and family content, coupled with adult contemporary music. UFM100.3 is a highly-charged Mandarin infotainment station, with a cumulative listenership of 330,000*, targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle.
*Source: Nielsen Radio Diary Survey 1H2015